Creative Producer and Strategist 

• Owner at SnapAway

San Francisco (2010-present)

-Develop and produce clear and effective marketing collateral and electronic media communications delivered via social media, website, and other online and offline channels.

-Hands-on content producer, writing, shooting, and editing a variety of content, high-quality ads, photography, and video productions to be used in support of campaign projects and educational initiatives. 

-Provide professional quality service for a diverse clientele worldwide including The Santa Cruz Film Festival, The Global Peace Film Festival, the SF International Film Festival, Global Fund for Women, Wise Cosmos, The Bali Institute, The Dalai Lama, For the Next 7 Generations documentary, The Adrenaline Sports Entertainment Network. 
 

• ​Producer and Documentarist for NightLight International
  Bangkok, Thailand (2020-2022)
  - Created short-documentaries for survivors of sex-trafficking, raising awareness around sex-trafficking by promoting and providing a platform for survivors to tell their stories. Responsible for overseeing all aspects of production, from planning and interviewing to execution and documenting to post-production.
   

MultiMedia Art and Marketing Instructor

• Multimedia, Business, and Marketing Teacher at The International School of Macau (IB)  Macau, Macao (2017-2018)

-Developed over 20 distinct multimedia subjects: Digital Photography, Web Design, Animation, Photography, Audio/Visual, Visual Composition, Printmaking, Marketing, Accounting, Pre-Production, Production, Post-Production, and Graphic Tools including Adobe InDesign, Photoshop, Lightroom, and Premiere Pro 
-Responsible for marketing collateral, posters, banners, website announcements, ACAMIS t-shirt design, and The Four Season's fundraising poster.  
-Handled media coverage, events, and digital assets

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• Software and Photography Instructor at Harvey Milk Photo Center

San Francisco, USA (2015-2017)

-Pioneered local photography-related community events. 
-Solicited sponsorships and photography-related partnerships.

-Subjects taught: Adobe Photoshop & Lightroom, Digital Photography and iPhone Photography, San Francisco Photowalks

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• Visiting Multimedia and Arts Instructor

Waldorf Schools - California, Hawaii, Thailand (2010-2016); 
New Cambridge - Italy (2011);
Outward Bound - Brazil and S.Africa (2002)

Subjects Taught:  Art of Storytelling thru Photography & Filmmaking, Fine Arts, History, of Architecture, Experiential Learning

 

Marketing & Public Relations Manager, Content Producer

Triton Distribution Systems, a B2B enterprise software start-up  

Sausalito, California USA (2006-2009)

-Developed marketing, branding, positioning, and communications strategies.

Managed all public relations, e-campaigns, direct mail, marketing materials, internal and external communications, writing, and the national distribution of weekly press releases. 

-Created multiple travel and e-commerce websites. Produced original content under budget, managing a team of SEO, CRM, advertising specialists, UX/UI designers, writers, editors, photographers, and influencers.

-Handled research and development, including surveys, A/B landing pages, focus groups to better communicate value and position to the sales team, and feature recommendations to management, and cross-functional teams.

-Created product positioning and messaging to differentiate proprietary products and expand visibility. 

-Identified key business partnerships and tradeshows within the trade and tech industries. Acted as liaison for demos overseas with the largest clients.

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Public Relations, Creative Services, Editor-in-Chief

DreamWorks SKG, a live-action, animation, and music studio

Glendale, California USA (1996-2001)

-Managed internal and external communications, including the founding principals and investors. 

-Helped drive marketing and public relations strategies for all feature films, handling national publicity campaigns, press releases, press events, journalists, broadcast media, and managed advertising campaigns for all Academy Awards’ nominated films.

-Managed all marketing collateral, indoor & outdoor artwork, digital assets, and print production for the Feature Films, Television, Home Entertainment, Theatrical Distribution, Consumer Products, and Interactive Games division. 

-Editor-In-Chief of NewsWorks, DreamWorks’ bi-monthly newsletter, collaborating with department representatives, managing a team of 15 writers, photographers, designers, and vendors to produce original and engaging content every other week. 
 

Junior Publicist

Wolf-Kasteler Public Relations – a high-profiled public relations agency

West LA, California USA (1995 – 1996)

Handled media, publicity, public appearances, and coordinated media interviews and photoshoots for celebrities 

 

Producer

KCLX Classic Rock - the #1 radio station

San Diego, California USA (1992-1995)

Handled on-air content, recorded commercial ads, and live promotions for stadium concerts and events. 

 

Marketing Manager and Account Executive

The Daily Aztec Newspaper – SDSU daily newspaper

San Diego, California USA (1992-1995)

Designed daily, weekly and monthly specials. Interfaced between the advertising, editorial, and production departments, managing a staff 17 and the daily distribution of 30,000 newspapers. 
Annual Awards: #1 Top Sales for two consecutive years.